Archive for January, 2013

Buzz Aldrin on moonwalking, Sinatra and heading for Mars

Saturday, January 19th, 2013

It takes a certain kind of mind to calmly strap yourself to the top of a Saturn V rocket pointed at the moon. Despite being sat 300ft in the air and riding 2,000 tons of rocket fuel, guided by significantly less computing power than’s found in the average iPhone, at the moment Apollo 11 launched Buzz Aldrin’s pulse was just 110 bpm, the lowest of any of the Apollo astronauts. Aldrin is as cool as they come.

As he’ll describe in startling detail, Aldrin’s stoicism was put to the test during Apollo 11’s nervy landing and return. However, from the moment he joined mission commander Neil Armstrong on the lunar surface on 20 July 1969 his place in history as one of humanity’s greatest pioneers was assured.

Now aged 82, Aldrin remains a fierce advocate for the manned exploration of space. He’s designed the innovative “Aldrin Cycler”, which he argues could help transport people and supplies to Mars, and he’s now working with Lynx on their campaign to send 22 competition winners into space.

When we meet at the Empire Hotel in New York, he’s dressed casually in a silver sports jacket bearing the Apollo 11 insignia and his own “Buzz Aldrin” patches. Around his right wrist he wears a Tibetan bracelet of clear skulls, while on his left he wears a distinctive watch with two faces on one band. Settling down in the corner of his suite, the legendary astronaut shares his thoughts on moonwalking, colonising other planets and the time he saved his life with a felt-tip pen.

GQ: What’s the secret to moonwalking?
Buzz Aldrin: Walking around on the moon was significantly easier than we’d thought it would be. There weren’t any balance problems so you weren’t tumbling over. I think in general, looking back on it, you could make sense of it: if you put one foot down and then another, the first foot down would have a little error that you could fix with the second one and then push off. Then you’d coast. Do-doo. Do-doo. Do-doo. Sort of like a horse when it’s going around a circle. That seemed to be the natural rhythm, rather than bouncinglike a kangaroo. Bom. Bom. Bom.

Is it true that the first music heard on the lunar surface was when you played Frank Sinatra’s ‘Fly Me To The Moon’?
No, I don’t remember that. We could have received it. Sometimes Mission Control played some music as a wake-up call, but I don’t remember what it was! We only had one sleep and one wake-up while we were on the moon.

You were a fan of Sinatra’s though, did you ever meet him?
I did, but it was just like meeting any other celebrity entertainer. When I met him and other people, usually they were on the downside of their career. They’d already contributed, but they were still held in esteem. As most people are even as they deal with diminishing productivity. I was a fan of his and Karen Carpenter. I like her way of projecting her voice. It’s as identifiable as Frank Sinatra’s voice is.

At the end of your time on the surface of the moon, as you prepared to launch off in the lunarmodule, you realised that the ignition system was broken. This could have left you stranded, but you managed to fix it by jamming a pen into the circuit. What went through your mind in those moments?
We discovered it shortly after we came back in, as we prepared to make an effort to sleep. I said to Neil that my preference would be the floor. He sat on the cover of the engine and could lean back. The telescope for making platform alignments was visible to him, and of course the view of the Earth kept him awake! Meanwhile, I observed this broken circuit breaker and reported it to Mission Control. We hoped they’d handle the problem. We found that it was a critical engine-arm circuit breaker. There was a point in our launch checklist when that had to be engaged to supply electricity to turn on the engine. There was an uncertainty as to whether any effort to push that in would be successful and then whether it would stay in or pop out again. Obviously there’s electrical contacts in there, which I didn’t know that much about! It seemed to me though that if we had a choice of objects to push it in, a metal instrument was probably not too good! Equally, a little finger might get burned.

Fortunately, there was a felt-tip pen. The public relations guyback in Houston had a list of things that were on board. The only pen that he had listed on board was a mechanical pen. He thought we’d used that pen, so some news releases carried the name of that particular Fisher zero-gravity pen – a pressurised one that pushes the ink out whether it was this way, that way, or underwater. The problem was, that was metal. I found my own plastic felt-tip was much more distinct for recording numbers. That was the one I used and that was what I pushed it in with. It stayed in, and I made sure to push it in hours before lift-off so we knew that it would actually stay in!

What advice do you have for the Lynx competition winners who will be travelling into space?
My advice to everyone would be to pay attention to the instructions and try to win the prize. As you go through the training, hopefully you’ll be selected as one of the 22 winners in this programme. Make sure you absorb what the information is that you’re give. When you’re in a spacecraft, you need to know what things you can touch and what things you shouldn’t touch! This is the opportunity of a lifetime, so also think about how you can remember what happens: what you can record and when you can take pictures.

You’re an advocate of sending a manned mission to Mars. What do you say to those people who arguethat it’s too expensive?
Let’s make it cheaper! Let’s do it more efficiently. Let’s not spend resources that we don’t need to be sending astronauts back to the moon. Let’s not spend expensive resources on bringing people who have reached Mars back again. Prepare them to become a growing colony. With teamwork, experience and sharing I think that the desire to go back to your family, for me, doesn’t prove to be that important. The service to humanity will be appreciated by history. The decision to go to the moon is now appreciated and associated with President Kennedy’s speech, but somebody else had told him it was a good idea. It turned out to be a good commitment, but it was a uniquesituation. I didn’t realise how unique it was at the time. For us it just unfolded and seemed like a good thing to do. Really, it was also to do with the Cold War situation, the motivation of technical achievement and the desire to assure the people of their security during the threatened periods of that war.

Were there funny moments on Apollo 11?
Well, I don’t think I was a source of levity. Mike Collins called Neil the “Tsar” of the group – not that there were dictatorial commands being given, but it was his way of acknowledging the chain of command.

Why do you wear two watch faces on one band?
So if one stops, I got the other one! No, there’s a practical reason. You see I’m very proud that in 1970 I suggested to a watch company that normally on a watch when you pull out the stem the second handstops and you have to move the minute hand around once to get the hour hand to move. I said to the watch company: “You don’t want to stop the second hand, and you don’t want to forget where the minute hand is. Otherwise you’ll lose the accuracy.” I said they should have two hour hands, one of which stays tied to the minute hand and the other which moves just one hour at a time. If you screw that up, you can look down here at the second face. That’s why you have two hour hands – one of them is home time, and the other local time. I didn’t get paid anything for that invention! I showed it to them and they said “Oh, isn’t that something!” But this two on one strap is one-of-a-kind. They’re both Omega, one is the watch they use on the Space Station.
Did seeing the Earth from the surface of the Moon change your perspective on life?
No. Any observations from the Moon or a sense of realising this or that about the greater meaning of things wasn’t as influential for me as the experience of coming back and dealing with being a person who’s been to the Moon. That put me in a situation with other human beings where I had torespond to instructions about what I was “supposed” to do as an astronaut who’s been to the moon. It was difficult to deal with the opportunities, or avoid certain opportunities, that come along as the result of what happens when you change from the position of being an active astronaut. All three of us decided that after being on the first landing, even though Mike didn’t land, we decided that we didn’t want to stay in the rotation but would depart active crew positions. My choice was to return to the service that I came from. I was the first Navy, Marine or Air Force person who had been an astronaut to return back to the Air Force. I had certain expectations about what would be a reasonable and desirable position to be assigned to after my years of service. That didn’t turn out to be the case. It began a period in my life of things not going quite as right as they had up to that point.

Buzz Aldrin was speaking at the Lynx Space Academy launch party in New York where he announced a global competition to send 22 people into space, including one lucky winner from the UK. For more information and to enter please visit www.lynxapollo.com or facebook.com/lynxeffect

Read the Original Article at GQ Magazine UK

Would you volunteer for a one-way trip to Mars?

Wednesday, January 16th, 2013

Would you volunteer for a one-way trip to Mars, never again to return to the Earth?

That is the proposition the non-profit organization group of applicants for the one-way trip – deemed more efficient and possible using current technology. All of the technology used for the trip is either currently available or within easy reach, making the process of landing people at their new home far more realistic. The launcher for the trips many stages is hoped to be the Space X Falcon Heavy (currently in development).

From the massive and growing reaction this project is receiving… and the fact that many of us would like to know more about the brave and/or crazy people who would volunteer for such a drastic adventure – it looks like this is one wild project which could see reality (TV and otherwise). Watch the video from Mars One and see pictures detailing the roadmap for the project (below), then find out more at Mars-One.com.

The Roadmap for the Mars One project:

2011

2013

2014


2016

2018

2021

2022

2023

2025

Click here to read the Original Article at VisualNews.com

Buzz will be speaking in Edinburgh

Tuesday, January 15th, 2013

Buzz will be speaking at a private event in Edinburgh, Scotland on Friday, January 18 2013.

Launching a Fragrance Line (In a Manner of Speaking)

Monday, January 14th, 2013

Eugene Gologursky/Getty Images for AXE
BRANDS often give away trips like a weekend in New York, but now Axe, the men’s grooming brand, has a giveaway that it can say, without hyperbole, is out of this world.

To promote a new line of products called Apollo, the Unilever brand will send 22 consumers into space. The former astronaut Buzz Aldrin, hired as a spokesman, announced the contest at a private media event at the Hayden Planetarium in Manhattan on Wednesday evening.

The brand refers to the effort as the Axe Apollo Space Academy, or AASA, meant to rhyme with NASA.

Axe is contracting with the Space Expedition Corporation, which plans to begin conducting commercial flights on Lynx, a suborbital space plane, in 2014. The Lynx, which is being developed by XCOR Aerospace, will take off and land horizontally, like an airplane, and use rocket power to blast into space. It seats only the pilot and one passenger.

The Space Expedition Corporation, which reports having already sold more than 200 tickets for future spaceflights, usually charges $100,000 for each flight that Axe is giving away. Flights are planned to last about an hour, reach an altitude of 64 miles, and provide a weightlessness experience of about five to six minutes before the Lynx descends.

The flights will be from Curaçao, an island off the Venezuelan coast. In a promotion for the sitcom “The Big Bang Theory” last July, CBS awarded a single ticket for a spaceflight on a Lynx space plane.

The concept for the Axe promotion, and a campaign including television commercials, is by the London office of Bartle Bogle Hegarty. In a commercial, a buff firefighter rescues a beautiful woman from a burning building. After they reach safety, they stand near the burning building, and the woman stares longingly into his eyes. Then, in the distance, she sees an astronaut in a spacesuit walking toward her, and she ditches the firefighter to run toward the astronaut. The text on the screen: “Nothing beats an astronaut. Ever.”

A voice-over directs viewers to AxeApollo.com to enter the contest. “Axe Apollo Space Academy,” continues the voice-over. “Leave a man. Come back a hero.”

The commercial was introduced online on Wednesday, and will begin appearing widely on television on Feb. 4, in rotation with another Apollo commercial that will be introduced during the Super Bowl on Feb. 3. This will be Axe’s first time advertising during the Super Bowl, where 30-second spots this year are estimated to cost an average of $3.7 million to $3.8 million.

With the Axe spaceflight promotion, rather than marketers coming up with a prize suitable for a specific product, it was the other way around.

David Kolbusz, a creative director at Bartle Bogle Hegarty, said that about a year ago his agency was considering ideas to promote the entire Axe brand, not just one fragrance.

“There was just a notion that Axe as a brand has always been about giving men confidence, and we also settled on this idea of women loving a hero and the universality of an astronaut as a hero,” Mr. Kolbusz said.

Noting that space tourism is beginning to capture attention, with companies including Virgin Galactic (started by Richard Branson, the billionaire founder of the Virgin Group), the agency began exploring the possibility of giving away rides on flights to Axe users.

Axe also was developing an unnamed fragrance. To align it with a nascent space promotion, the company decided to name the fragrance Apollo, after the American program dedicated to landing astronauts on the moon in the 1960s and ’70s.

“It was just a lovely symbiosis between the two things,” said Mr. Kolbusz.

Matthew McCarthy, senior director of brand development for Axe in North America, said that marketing for Axe consistently takes “truths about guys and girls and attraction and finds interesting and relevant ways to bring those to life.”

Partnering with Mr. Aldrin and sending Axe users to space will resonate as “a timeless theme about heroes and men,” Mr. Kolbusz said.

The brand reports that the campaign will be the most expensive for Axe, which was introduced in France 1983 and in the United States in 2002, but declined to provide specific figures. Axe spent $53.7 million on advertising in the United States in 2011, down from $92.7 million in 2010, according to the Kantar Media unit of WPP.

Axe Apollo, which began appearing in stores this month, is being introduced as a scented line across a variety of grooming products, including body spray, deodorant, shower gel and shampoo. Most have a suggested retail price of $4.30, and shampoo retails for $5.40.

To enter the contest, which will be promoted in 60 countries in about 45 languages, contestants will complete what the brand is calling an astronaut profile detailing why they should be chosen. Based on popular votes, the brand will send 100 to 105 finalists from throughout the world to a space camp in Orlando, Fla., for three days of training and testing. The brand and expedition company will choose 21 winners from that group.

A 22nd ticket will be awarded directly to a United States resident in a sweepstakes from Jan. 9 through Feb. 3.

Click here to read the Original Article at NYTimes.com

Buzz Aldrin Announces the AXE Apollo Space Academy

Thursday, January 10th, 2013

Buzz Aldrin announces the creation of the AXE Apollo Space Academy. Join now at AXEApollo.com for your chance to go to space.